amazon essentials featuring demi lovato

Alongside Demi Lovato’s album release, Amazon Essentials partnered with her as a creative voice and style icon to elevate the collection. We crafted an intimate, behind-the-scenes atmosphere that invites the audience into her world. Shot in studio, Demi moves between two distinct sets with energy, optimism, and ease while leaning into her authority as a style icon while sharing her personal take on style. Each piece stands out with intention and purpose. The studio itself becomes part of the story: raw details adding texture and authenticity. The result is an editorial world where storytelling is distilled and Essentials are reimagined. Demi’s new song “Little Bit” set the tone as the soundtrack.
Directed by Doerte Fitschen-Rath. Photography by Jane Dylan Cody.